[ Tips ] 一分鐘使用導覽
商品編號： 9-510-039 出版日期： 2009/09/02 作者姓名： Gourville, John T.;Bertini, Marco 商品類別： Marketing 商品規格： 18p 再版日期： 2019/05/08 地域： United Kingdom 產業： Professional sports industry 個案年度： 2009 - 2012
商品敘述：
It''s 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games'' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events such as handball and table tennis, which are not. Third, he wants to fill seats with the right people-knowledgeable fans who add to the energy and atmosphere of the event. Finally, tickets have to be accessible not only to the world''s elite but also to average Londoners, many of whom live around the corner from the Olympic Park.
涵蓋領域：
Consumer behavior;Customer satisfaction;Marketing;Pricing strategy;Revenue management;Sales;Strategy
相關資料：
, (9-511-027), 14p, by John T. Gourville, Marco Bertini;, (9-521-718), 0p, by John T. Gourville
哪些人也有訂購？